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VISIT THE SANTA YNEZ VALLEY
Nestled along the Central California Coast, just two hours from Los Angeles and four hours south of San Francisco, Visit the Santa Ynez Valley need to broaden its appeal as a wine country destination. DVA was hired, and we devised a campaign aimed at leveraging the valley’s core pillars – wine, culinary and culture – to portray a destination that appeals to all, is convenient to access, and impossible to forget. We expressed this through an integrated marketing campaign that garnered more than 1 million total print impressions and more than 7.5 million total digital impressions in 2016 alone. We backed that with a strong public relations effort that achieved an editorial value of $1.5 million with 18.7 million people reached via broadcast and print stories.