Set in remote Southeast Washington, Visit Walla Walla’s mission has been to capitalize on a burgeoning wine industry to attract oenophiles and leisure travelers from key regional and national markets. Just as those first DMO seeds were planted, DVA’s destination marketing expertise was tabbed to help guide that transformation. As a partner in all facets of Visit Walla Walla’s marketing, DVA has been there as it matured into a wine and culinary destination worthy of becoming a global finalist for Wine Enthusiast’s “Wine Region Of The Year.” The current campaign utilizes the real stories of the real locals who make Walla Walla unique. In 2016 alone, Walla Walla continued a streak of year-over-year growth that has averaged 6.5 percent each year since 2012, website sessions and unique users grew more than 150 percent, and PR efforts generated $875,000 in earned media.