Whitefish is an authentic and iconic mountain town of the West, the gateway to Glacier National Park, a year-round playground for everyone from thrill-seekers to sightseers, and a charming community with an abundance of marketable assets.

In developing Whitefish’s advertising campaign, which needed to position the destination “at the heart of adventure” while inspiring potential visitors to experience “the wonder of it all,” the DVA team developed numerous conceptual directions before eventually arriving at a ‘less is more’ approach. The resulting headline driven campaign, titled simply “Wander,” was intended to quickly and effectively accomplish both tasks with its striking headline and evocative imagery.

The campaign launched in print, digital, and outdoor advertising throughout the U.S. and Canada ahead of the winter season. Additional executions will be developed to promote the spring and fall seasons, and the campaign look and feel will be adapted to other marketing tools including but not limited to the official Whitefish visitor guide, website, social media, maps, brochures, and other materials.

DVA partnered with Peloton Magazine to develop a four-part series to highlight and promote bike-related tourism in the greater Whitefish area, with goals of increasing brand awareness and driving visitation intent. Content was produced exclusively for this partnership and distributed via Peloton & Outside Magazine’s digital channels, as well as via the client’s owned properties.