DVA Delivers Keynote Address At Visit Walla Walla 2018 Annual Meeting
- Oct 11, 2018
- By Troy Kerr
- In DESTINATION
DVA senior digital strategist Will Gryna delivered the keynote address at the 2018 Visit Walla Walla Annual Conference, held January 16 on the Whitman College campus in Walla Walla. Gryna’s message focused on simple digital tactics for individual tourism industry stakeholders, whether hotels, restaurants, wineries, or other attractions.
Titled “Leveraging Digital for Business Results,” Gryna identified and discussed creative best practices, how small businesses can use their existing data to create the best audiences, and how to track and optimize data for business outcomes.
This is the second consecutive year DVA has delivered the keynote address at the Visit Walla Walla Annual Meeting. In 2018, agency partner and public relations director Justin Yax presented “The Power of PR – Take Their Word For It.” Yax’s presentation focused on successful tactics DVA has implemented on behalf of Visit Walla Walla, results and outcomes achieved, and how businesses could become involved in the public relations effort. A copy of that presentation can be viewed HERE.