Mt. Bachelor partners with DVA to help them celebrate 60 years
- Dec 18, 2018
- By Troy Kerr
- In DESTINATION, SPORTS & REC
Heading into its 60th anniversary season, Mt. Bachelor – North America’s fifth largest ski resort and the largest ski resort in Oregon – has partnered with DVA to help the resort strengthen its connection with the local market, position it among the country’s top ski destinations, and to attract skiers and snowboarders from major markets across the West and beyond.
DVA was hired largely due to its expertise in marketing resorts and destinations, its experience marketing Mt. Bachelor over the years including the resort’s 50th anniversary season, and its relationships and experience working with travel and ski industry media.
In addition to concepting and producing creative campaigns for everything from brand awareness to season pass sales, DVA is also managing the digital strategy and implementing national public relations effort focusing on media visits from high profile travel and ski writers.
“It’s no secret that the winter months are historically the slowest of the year in terms of visitor numbers for Central Oregon, but at the same time the winter product – mainly alpine and Nordic skiing – is one of the best,” said DVA brand strategist Troy Kerr. “With summer occupancy running at or near capacity, there’s an opportunity to generate awareness and interest, and to shift some of that demand to the winter and spring months when Mt. Bachelor can be enjoyed from Thanksgiving through Memorial Day.”