SELCO COMMUNITY CREDIT UNION
SELCO’s overarching brand statement, “Better Banking,” highlights the convenience, rewards, and modern digital tools members expect, combined with the stability of a local credit union invested in its community. The campaign raises broad brand awareness while seamlessly supporting product-specific advertising to drive new memberships.
Through relatable storytelling and humor, the campaign showcases everyday moments where SELCO’s digital tools fit effortlessly into members’ lives, positioning the credit union as a trusted, modern financial partner.
DVA Advertising & Public Relations is a mid-size, strategy-driven, full-service agency located in Bend, Oregon. Established in 1990, we specialize in travel/tourism and destination marketing, outdoor sports and recreation, wine and craft beer, and health care and financial services categories.