Since the fine fescue turf of Chambers Bay was first planted, the mission has been to build on its unique championship pedigree to appeal to everyday golfers from around the world. DVA teed off with Chambers Bay from the very first hole with this strategy in mind. The 2010 U.S. Amateur and 2015 U.S. Open, the first U.S. Open to ever be played in the Pacific Northwest, gave Chambers Bay a rare cache among golfers. In line with its initial strategy, Chambers Bay’s most recent campaign reminds golfers that they too can test their game on the very same course that tested the world’s best players during one of golf’s most prestigious championships. Among our strategies, DVA has placed multimedia in unexpected places, such as airport dioramas, to grab attention. These efforts have helped Chambers Bay become among the most recognizable venues in golf.


In order to highlight the course’s past, present, and future, we helped develop Chambers Bay – The Journal. This 60-page magazine was produced in time for the 2021 U.S. Amateur Four-Ball tournament and features interviews with caddy Michael Greller, ex-Seattle Seahawk Jermaine Kearse, and course architect, Robert Trent Jones, Jr.