After a run of national magazine rankings that put several of Central Oregon’s golf resorts in elite company, COVA wanted to position itself as unparalleled among Northwest golf destinations by offering five of the area’s most sought-after golf facilities in one stay-and-play package called the “Legends Collection.” Par was no option for DVA. We devised a campaign that emphasized the national coverage and utilized visuals that showed the stunning beauty, depth of quality, and architectural diversity of the area’s courses to appeal to the golf market. The campaign did break par, driving an increase in room nights and golf rounds.