From adventure-packed itineraries to romantic getaways and beach bonfires, there’s no single audience that is drawn to Lincoln City more than others. With seven miles of public beaches, the iconic Finders Keepers glass float program, a world famous kite festival, and Oregon’s only UNESCO Biosphere Reserve, there’s also no shortage of one-of-a-kind experiences awaiting visitors to Lincoln City.

To help solve the challenges of differentiating Lincoln City from other coastal Oregon communities, encouraging in depth exploration as opposed to lower value day trippers, and promoting Lincoln City to a broad demographic without alienating any single segment, Explore Lincoln City leaned into DVA’s experience doing exactly that for many similar destinations across the West.

In doing our research, gathering input from residents and visitors, and reviewing all available data, it was clear that words like sustainability, diversity, accessibility, inclusivity, and authenticity weren’t just hollow jargon here. These pillars are engrained in the culture and play an important role in Lincoln City’s reputation as the crown jewel of the Oregon Coast.

As complicated and challenging as the task of redefining and repositioning Lincoln City was, in the end the answer was surprisingly clear:

Come As You Are.

You see, in Lincoln City there are no stereotypes, no preconceptions, and no judgment. Just come as you are, be as respectful of the community and its residents as you’d expect them to be of you, and leave the place better than you found it.

Following the brand messaging and positioning and a visual evolution to match it, DVA has shifted toward audience strategy & seasonal campaigning, attribution-based performance measurement, and cross-channel execution across all points in the decision-making funnel. Earned media efforts complement paid and owned channels, focusing on authentic in-depth storytelling that reinforces core messages.

As simple as it may sound, “Come As You Are” is much more complex. These four words resonate deeply with audiences while fostering a deeper emotional connection, turning Come As You Are into a mantra, a rallying cry, and a call to action all rolled into one.