From off-roading in Baja to ranching in Texas to Southern California surf culture, the Ford Bronco is one of the most versatile and iconic vehicles ever to have hit the production line. Often imitated but never equaled, the history of the American SUV market is riddled with countless failed attempts – and one enduring icon: the Ford Bronco.

So when Ford finally confirmed rumors that the Gen VI Ford Bronco would be returning to production following a 25-year hiatus, DVA was handed the keys and hopped into the driver’s seat to answer one simple question: “What Makes A Bronco?”

It turns out that question isn’t as simple as it sounds. The Built Wild story is layered and complex, and there’s no corner of America where a Bronco hasn’t left its enduring mark.

Much as we’ve done for other heritage brands, we wanted to uncover the truth behind what makes a Bronco, well, a Bronco. To tell the story of a lineage that dates back to the mid-1960s. To understand how a vehicle could become such a cultural heirloom. And package it all up into a single, coveted Brand Anthology that is equal parts encyclopedia, badge of honor, and rallying cry.