Your health is unique to you, and so too should be the care you receive. This was the primary message that Mercy Hospital Group, one of Sacramento’s largest and most respected hospital systems, wanted to convey as a means of separating itself from the competition. With a small window of opportunity and big goals to meet, DVA created the “Healthcare made to order” campaign that focused on the individual benefits patients received from choosing Mercy, including their system of hospitals, a full range of medical services, and more than 1,000 affiliated doctors. By focusing on the patient, and addressing their desire for care that’s unique to them, DVA’s campaign helped Mercy realize an uptick in enrollment that exceeded already lofty goals by nearly 10 percent.