Whitefish is an authentic and iconic mountain town of the West, the gateway to Glacier National Park, a year-round playground for everyone from thrill-seekers to sightseers, and a charming community with an abundance of marketable assets.

DVA partnered with Peloton Magazine to develop a four-part series to highlight and promote bike-related tourism in the greater Whitefish area, with goals of increasing brand awareness and driving visitation intent. Content was produced exclusively for this partnership and distributed via Peloton & Outside Magazine’s digital channels, as well as via the client’s owned properties.