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SELCO Money Talks
SELCO is deeply committed to approachable financial education, aiming to place members and prospects on a confident path toward their goals. Recognizing a significant personal finance knowledge gap among young adults—who are often met with overwhelming, technical, paywalled, or inaccurate information—SELCO partnered with DVA to create an engaging, and highly accessible video series, “Money Talks” to help anyone hone their financial skills.
DVA developed a high-quality educational video series that swaps intimidating jargon for relatable language and real-world examples. The ten total videos use unexpected stop-motion animation and bold graphics to capture and lock in attention. They are short enough to hold visual interest, yet deep enough to provide meaningful guidance. The approach is intentionally friendly, accessible, and designed to demystify everyday financial concepts for anyone.
DVA Advertising & Public Relations is a mid-size, strategy-driven, full-service agency located in Bend, Oregon. Established in 1990, we specialize in travel/tourism and destination marketing, outdoor sports and recreation, wine and craft beer, and health care and financial services categories.