With up-and-coming restaurants, bars, breweries, and boutiques, Ballard is enjoying its place as Seattle’s hip community by the sea. The maritime views, history, and culture also yield a charm that can’t be found anywhere else. In other words, there’s simply more to experience here.

To drive visitation, we developed messaging that a trip to Seattle isn’t complete without a trip to Ballard. We delivered this through a targeted digital and social advertising effort, reaching a qualified audience of millennials and boomers in western flight markets with a beer and foodie culture. The strength of this campaign is that it’s 100 percent digital and hyper-focused, maximizing a small budget for a destination that has not historically done a lot of advertising.