DVA selected as featured presenter at DMA West Tech Summit, March 20-22 in Albuquerque
After receiving a record number of proposal submissions from potential presenters, DMA West has chosen DVA to serve as a featured presenter at their 2019 Tech Summit, held March 20-22 in Albuquerque, New Mexico.
“Results, Accountability, and the Demise of Vanity Metrics” will be the topic of senior digital strategist Will Gryna’s presentation. As DMOs search for new and better ways to monetize results and metrics, and demonstrate real ROI to members and stakeholders, traditional “vanity” metrics such as site traffic continue to decline in importance.
Gryna will touch on a number of topics relevant to metrics and reporting, including:
- Unique tracking challenges DMOs face
- The cost of incomplete tracking
- What complete tracking looks like
- Business outcomes of complete tracking
- Capturing best audiences
- Reporting on the most meaningful KPIs
DMA West is a regional membership organization comprised of more than 145 DMOs, and their annual Tech Summit, which focuses on digital and technology strategies for destination marketers, is one of their most widely attended events of the year.