In an effort to remind Central Oregonians that one of the best and most relaxing winter travel destinations is in fact only a 20-minute drive away, Brasada Ranch has hired DVA to concept and produce a campaign encouraging locals to look no further than their own backyard for their next “staycation.” As part of the effort, DVA will also implement a public relations campaign targeting local media outlets and residents.

“Too often, locals feel the need to travel to the Oregon Coast, Portland, or other regional destinations to escape their day-to-day routine for a few days or a weekend,” said Justin Yax, partner and public relations director at DVA. “We’re using this campaign as a way to remind them that you don’t have to travel 3-5 hours by car to find that escape. It’s right here, only 20 minutes away, at Brasada Ranch.”