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BANDON DUNES GOLF RESORT
How does a resort in a remote setting attract golfers from all over the world? Set on an isolated stretch of Southern Oregon coast, with no residential real estate for sale, and a links style of golf uncommon in the United States, Bandon Dunes Golf Resort was an unconventional destination from the beginning. DVA has been there from the moment tee went into ground. To succeed, Bandon Dunes would have to brand itself as a spiritual journey rather than a conventional golf trip. “Golf as it was meant to be,” would become Bandon Dunes’ brand. And in a world filled with brash campaigns, DVA and Bandon Dunes opted for a more understated approach in which its unparalleled setting and hero imagery would tell the story. The results have been breathtaking, both immediately and in the long-term, becoming a golf mecca that attracts players from around the globe.