Already considered a leader in pharmaceutical testing solutions, Bend Research (formerly of Capsugel, now of Lonza) aimed to expand and strengthen its reach within the industry. When DVA was first tested by Bend Research/Lonza, we hypothesized that we could help build on the company’s existing base business, strengthen its reputation in growth areas, and expand its geographic footprint. Our latest project is Bend Research’s product launch of MAST. DVA created a graphic identity, website, sales and marketing materials, tradeshow booth, multimedia launch, and even business cards that would resonate with a scientific audience, and in the process, we were able to show our ability to meet difficult scientific demands and speak the language needed to create those deliverables. The campaign is still in progress, but it has allowed Bend Research to go to market well ahead of schedule and to capitalize on their proprietary competitive advantage.