Turning 65 isn’t what it used to be. As active retirees continue to become even more active, they have less time to spend navigating the complex and confusing details of Medicare. To convey the simplicity of researching and choosing a Medicare insurance plan through Clear Choice Health Plans, DVA took active retirement to another level by depicting retirees taking part in extreme activities. The concept may have been a bit tongue-in-cheek, but the message was direct and effective: a Medicare plan from Clear Choice not only provided great coverage, it freed them up to add more activity to their already active lifestyles – even if that included waterskiing, skateboarding, or professional wrestling.