When faced with a major medical event – the birth of a child, a surgery, an extended illness, or something else altogether – it affects more than just a person’s health. Relationships, financial resources, patience, and more can all be stretched thin. From an employer’s perspective, this often results in decreased employee productivity at work, which can in turn have an unfortunate and unintended impact on your bottom line. That’s where Clear Choice Health Plans turned to DVA, to develop a campaign for their commercial health insurance products that conveyed the benefits to both the employee and the employer. The popular “Ted’s Head” campaign drove home the message that coverage for their medical expenses was one less thing for employees to worry about. This not only freed them up to focus on the job at hand, it provided coverage for the health of their employer’s bottom line.