K2 Sports is in the middle of a blizzard of positive publicity for its Atlas and Tubbs snowshoe brands, both of which have recently received major national press thanks in large part to the PR efforts of DVA.
When we traveled to Denver in January with K2 Sports for the 2020 Outdoor Retailer Winter Market tradeshow – back when tradeshows and business travel were still a thing – we knew it would be long-term play to successfully pitch and promote their 2021 product lineup. Following a successful tradeshow with more than a dozen face-to-face media visits, as well as subsequent outreach, pitching, and review/testing coordination over the ensuing months, our efforts are starting to bear fruit.
And if the recent coverage is any indication, you might want to get your snowshoe order placed sooner rather than later. Among the recent highlights, Outside Magazine, Backpacker Magazine, and leading outdoor product review site GearJunkie have all showered praise onto the Atlas and Tubbs 2021 product lineups including:
The Outside Magazine 2021 Buyer’s Guide chose the Atlas Helium-Trail as one of only six snowshoes to be featured in their Best Snowshoes of 2021 category.
Backpacker Magazine The Atlas Helium-MTN Best Stride in their roundup of The 3 Best Snowshoes of 2021.
In GearJunkie’s roundup of The Best Snowshoes of 2021, Atlas and Tubbs accounted for five of the 14 snowshoes honored including the Atlas Apex-MTN (Overall Runner-Up), Tubbs Xplore Kit (Best for Beginners), Tubbs Flex-ALP (Best for Alpine Ascents), Atlas Race (Best Running Snowshoe), and the Atlas Helium-Trail (Best of the Rest).
These efforts, and the results that have come from them, would be impressive in any given year. But particularly this winter – as more people are expected to spend more time outdoors due to COVID-19 and outdoor activities that naturally lend themselves toward physical distancing such as snowshoeing – the publicity couldn’t have come at a better time. It’s the perfect (snow)storm, and we’re thankful to have played a big part in it.